First came the general layout and look-and-feel of the site. What kind of mood were they trying to convey to their customers? Most of Chappie Technologies’ competitors’ sites look a bit jumbled and full of technical jargon that is disorganized and hard to understand. They wanted something that looked clean, progressive and forward-thinking but still rooted in the task-oriented world of programming and IT.

We also worked on visuals and metaphors a bit further into a revision of our initial experimental designs. Visuals that were easy to understand were the first choice, however we didn’t want to just use the same tired stock photography so we made a conscious effort to use higher quality photographs and imagery.

After several passes at a logo, we focused on a classic feel, almost nostalgic. This was a logo that had a modern edge to it, yet it also had an industrial 1950s feel to it, conveying a traditional American sense of quality and trust.

Final product

The end result was a design coded in CSS and XHTML, using DIVs instead of tables, however it appears at this moment the customer has reverted to HTML tables. http://www.chappietech.com

This is the design that was eventually chosen.

The chosen logo, with a bit of a different take on the sometimes overused globe, focusing more on the idea that Chappie Technologies offers solutions that help their customers navigate the market's waters.