Our job was to come up with the whole kit-and-kaboodle: Branding, iconography, site design, etc. We even coded the HTML and CSS for later use by programmers.

Unfortunately, the market did crash and Thinking Investments eventually went under before they could really get things going.

Web Styleguide

Index of Customer Experience

Back in 2003 I had been working on a project for Southern Cross Pin Company which involved photographing and setting up a surf jewelry website using osCommerce. It was a quick and dirty project but it helped me prepare myself for knowing the kinds of needs and requirements that an eCommerce site entails.

Shortly thereafter I started working on a project for Jane Elizabeth Jewelry (originally Jane Jewelry). Jane had several requirements. Jane Elizabeth was being worn by celebrities like Katie Couric and she was getting a lot of press in the Improper Bostonian as well as national mags like Lucky. However she had no commerce solution other than email, telephones and calculators.

We came up with the following solution:

• Create a homepage which showed recent and fresh new designs, as well as the latest magazines and media that featured Jane Elizabeth jewelry.
• Develop an eCommerce solution using the open source osCommerce product.
• Create a wishlist which would allow people to save their favorite items with an email response from Jane Elizabeth.
• Create a customer-initiated gift reminder which would allow Jane Elizabeth to send email reminders to people to buy product at certain times of the year.